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Designing E-Mail Newsletters

  • Beginner
  • 18 and older
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  • 219 W 40th St, New York, NY
  • 4 hours over 2 sessions

Start Dates (0) $119/person

  • Early bird price until Sep. 8, $149 thereafter

No upcoming dates are currently available.

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Class Description

Description

E-mail newsletters are quickly becoming one of the most popular ways deliver the news and for good reason. The open rate of email newsletters is comparatively high -22% according to MailChimp-, the technology involved comparatively cheap, making it a great product for news organization big and small to grow subscriptions and memberships.

In this workshop, we will dig into why many brands now use e-mail newsletters, best practices to connect with readers and how to build a prototype of your dream newsletter. We will cover:
  • What makes a successful e-mail newsletter
  • The business and editorial cases for e-mail newsletters
  • Long-term vs. Short-term newsletters
  • Identifying an audience
  • Tone, content and layout
  • Retaining audiences
  • Hands-on exercise: Wire frame prototype of your own newsletter
What to Bring: A laptop with an Internet browser.

Refund Policy

Cancellations made at least 2 business days in advance of the class will be honored with a refund less 5% cancellation fee.

In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.

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Newmark Graduate School of Journalism

Craig Newmark Graduate School of Journalism at CUNY offers a top-notch, affordable education teaching traditional journalism values while preparing students to thrive in a rapidly changing media landscape.

As the profession reinvents itself for the digital age, the Newmark J School is at the forefront...

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Newmark Graduate School of Journalism
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