Cold Outreach: How to Build New Leads

Cold outreach is the foundation of any sales experience - but it’s only the beginning. In this workshop, you’ll learn the tactics of generating new business leads. This is a great learning opportunity for startup founders seeking new clients, sales/business development reps looking to hone their skills, and even seasoned salespeople who want to learn more about prospecting. By the end of the workshop, you’ll walk away with a plan to execute a first-class cold outreach campaign.

Takeaways

• Understand how to find target prospects.
• Gain a knowledge of tools and technologies to help you find prospects.
• Learn how to craft a pitch that generates interest.
• Be able to develop a plan to execute a campaign and drive more sales.
• Find out how to write an excellent email that gets more open rates and responses.

Please bring a laptop or paper/pen for notes. You should also be prepared to discuss the challenges you’re facing when performing outreach and sales-related activities.