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Customer Journey Mapping

at General Assembly - Online

(2550)
Course Details
Price:
$99
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Regine Gilbert

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this marketing class:

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.


This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of instructors will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.


Takeaways

  • Participants of this workshop will learn:
  • Where and how to find the necessary data and research inputs to customer journey maps
  • Proven consumer journey map design methodologies used for major brands and products
  • How to implement consumer journey maps as shown by real business case studies

Preparation

Please bring your laptop to class.



Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

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Questions & Answers (1)

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Question from Andrea
Will this class be offered online virtually?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Andrea, at this time this is only offered in a classroom setting. Thank you.
Answer
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Reviews of Classes at General Assembly (2,535)

(2535 Reviews)
Customer Journey Mapping
Reviewed by Derek W. on 9/30/2019
Instructor is what really made the class. Her tempo/pace and approach to teaching the material was very well received. I would certainly be interested in taking an additional UX course hosted by Mini
Customer Journey Mapping
Reviewed by Joaquin M. on 9/28/2019
It was a very well put together workshop with a straight forward presentation.
Customer Journey Mapping
Reviewed by Naomi O. on 8/22/2019
I learned a lot. The instructor presented the information so that it was easily digestible, and there was a lot of group work which put what we learned into action.
Customer Journey Mapping
Reviewed by Maneepan P. on 6/10/2018
Good case study and hands on.
Customer Journey Mapping
Reviewed by Jay B. on 9/30/2019
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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