Strategic Marketing: Integrated Marketing Plans

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media...

Marketing Communications and Media Plan Development The primary goal of a marketing communications plan is to build an integrated program for communicating a companys promotional messages using advertising, PR, direct marketing, sales promotion, etc. Ideally, your plan should outline each of the promotional tools with timelines and cost analysis. ...

Explore marketing, advertising, and communications strategy for new media where traditional media (TV, print) and social media (social networks, user-generated content, blogs, forums, etc.) coexist. Discover a practical framework for understanding and solving some of the strategic challenges brands face with a wide range of qualitative and quantitative...

Creating a logical connection between an overall strategy and its image in the marketplace and in the minds of consumers is the topic of this fascinating course.  The incorporation of organizational vision, mission, goals, and objectives into a strategic plan will be highlighted. Note: Classroom location listings are also posted outside the...

This class is delivered by a live instructor and is specifically designed to teach administrators, business analysts, or report writers' how to utilize the basic and advanced analytic capabilities of Salesforce. A student in this class will learn the basic Salesforce object model, and how to create and secure reports and dashboards. The instructor...

Develop and implement a marketing campaign to promote your business or brand. Topics will include organic searches and paid advertising, coordination of content, and use of social media. Attract your ideal audience and build your business.

This class is delivered by a live instructor and is specifically designed to teach administrators, business analysts or report writers' how to utilize the Salesforce Lightning Report Builder and Lightning Dashboards. A student in this class will learn the basic Salesforce object model, and how to create and secure reports and dashboards. The instructor...

Masterclass: How to Build a Profitable eCommerce Business using Shopify Master online selling with Shopify in two days of live intensive training.  What You'll Learn in this Course: How to set up a high-converting eCommerce store without any tech experience How to completely master Instagram and Facebook ads How to generate sales for free...

This course provides an intensive evaluation of Sports Marketing tactics and strategy to include an in-depth discussion/understanding of how new technology affects marketing the sports industry. The student will study sports marketing, promotion, media, licensing, advertising, the internet and corporate sponsorship in professional sports and the NCAA....

This class is delivered by a live instructor and is specifically designed to teach sales people the more advanced sales and activity management features of Salesforce.  A student in this class will learn how to configure some of the advanced functionality within Salesforce including the user interface features and search settings. Students will...

"Green" is one of the most overused words in popular culture. While an interest in all things green bodes well for the planet, it is becoming difficult to distinguish between a marketing ploy and a serious sustainability effort. In this class we will look at marketing trends, consumer perceptions, and efforts to regulate claims, such as the Federal...

This class is delivered by a live instructor and is specifically designed to teach marketing people the basics of Salesforce. The instructor will focus on the key features a marketer can use to immediately become effective with Salesforce.  A student in this class will learn how to manage leads and campaigns. In addition, the instructor will...

Building strong relationships with your customers is the key to sales success. Salesforce is a powerful tool that enables you to manage your customer relationships more effectively and efficiently - resulting in greater sales to new and existing customers. This course will give you the knowledge and skills you need to use Salesforce in the real world...

This class is specifically designed to teach sales people the basics of Salesforce Lightning. The instructor will focus on the key pages in Lightning optimized for sales use. The focus will be on the features of Lightning that help sales reps focus on the right deals and the right activities. A student in this class will learn the basics of managing...

This class is delivered by a live instructor and is specifically designed to teach marketing people the basics of Salesforce Sales Cloud marketing features in the Lightning Experience. The instructor will focus on the key features a marketer can use to immediately become effective with Salesforce. A student in this class will learn how to manage...

This is a facilitated networking event focused on connecting NYC’s social enterprise space to create new collaborations and grow each other’s networks. The night will include interactive networking, healthy snacks, drinks from socially-conscious businesses and most importantly: a room packed with inspiring, like-minded people from B...

A Marketing Plan is a written document that details the necessary actions to achieve marketing objectives. It can be for the entire company or a product or service, a brand, or a product line. A marketing plan is usually part of the overall business plan.  Topics covered include: Analyzing the Current Situation Understanding Markets and...