Strategic Marketing: Integrated Marketing Plans

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online...

Creating a logical connection between an overall strategy and its image in the marketplace and in the minds of consumers is the topic of this fascinating course.  The incorporation of organizational vision, mission, goals, and objectives into a strategic plan will be highlighted. Note: Classroom location listings are also posted outside the...

In the luxury market, selling a lifestyle and tapping into the aspirations of consumers is a motivation to buy often as significant as product innovation and quality. As a result, communication has long been a fundamental cornerstone of any luxury business. Marketing luxury products and services presents a number of unique challenges, including the...

Putting Your Content Through Its Paces: Content Marketing Bootcamp Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that Content is King and it's more important than ever if you’re interested in building a strong relationship with ideal customers. This activity-driven bootcamp...

Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that Content is King and it's more important than ever if you’re interested in building a strong relationship with ideal customers. This activity-driven bootcamp will equip you with tips and strategies on how to devise...

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy,...

Explore the vital role of user research! Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics,...

Explore the vital role of user research! Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics,...

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media...

Develop and implement a marketing campaign to promote your business or brand. Topics will include organic searches and paid advertising, coordination of content, and use of social media. Attract your ideal audience and build your business.

Familiarize yourself with a few basic concepts of marketing. Have you heard of the 4Ps? The 5Cs? This discussion will allow you to choose how you position your business in the market, now and in the future, in a way consistent with the vision you have already articulated for your business.  Additionally, the instructor will introduce you to the...

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...

Craft, develop, and pitch your digital marketing plan. In this course students learn how to apply value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service of their choosing. Learn from industry experts and guest speakers as you apply theory into practice to create your own digital marketing...

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business...

TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of them young adults. ...

This class is delivered by a live instructor and is specifically designed to teach administrators, business analysts, or report writers' how to utilize the basic and advanced analytic capabilities of Salesforce. A student in this class will learn the basic Salesforce object model, and how to create and secure reports and dashboards. The instructor...

This class is delivered by a live instructor and is specifically designed to teach sales people the more advanced sales and activity management features of Salesforce.  A student in this class will learn how to configure some of the advanced functionality within Salesforce including the user interface features and search settings. Students will...

Building strong relationships with your customers is the key to sales success. Salesforce is a powerful tool that enables you to manage your customer relationships more effectively and efficiently - resulting in greater sales to new and existing customers. This course will give you the knowledge and skills you need to use Salesforce in the real world...

This class is specifically designed to teach sales people the basics of Salesforce Lightning. The instructor will focus on the key pages in Lightning optimized for sales use. The focus will be on the features of Lightning that help sales reps focus on the right deals and the right activities. A student in this class will learn the basics of managing...

This class is delivered by a live instructor and is specifically designed to teach administrators, business analysts or report writers' how to utilize the Salesforce Lightning Report Builder and Lightning Dashboards. A student in this class will learn the basic Salesforce object model, and how to create and secure reports and dashboards. The instructor...