Advanced Selling on LinkedIn

Learning Objectives:

Master the art of LinkedIn to supercharge your professional network and sales prospects. This course provides essential strategies for leveraging LinkedIn's potential in lead generation, personal branding, networking, and sales. Discover techniques for optimizing your profile, engaging with potential clients and industry professionals, and creating content that converts connections into customers. Equip yourself with the skills to harness LinkedIn as a powerful tool for business growth and career advancement.

Course Outline

Personal Branding

• Uncovering your strong personal brand
• Effectively delivering your brand via LinkedIn to drive direct target engagement
• Examples of personal brands that work on LinkedIn and why
• How to reach your target audience
• What it takes to create a personal brand that lives and thrives on the Internet
• Best practices regarding content creation 
• Best practices for the protection of the personal brand and reputation 
• Examples of effective executives, recruiters, consultants, sales professionals, and jobseekers

Developing your LinkedIn Personal Profile

• A-Z on the LinkedIn Personal profile
• Best practices in creating a visible and engaging profile
• Comparisons of ineffective and strongly engaging profiles in several industries
• Creating an All-Star LinkedIn profile
• How to assess your current profile and address specific issues

Leveraging LinkedIn Groups

• Importance of involvement within LinkedinGroups 
• How to effectively locate and join groups
• Best practices for creating and engaging in important groups discussions
• Groups for effective networking, business development and job sourcing
• Becoming a successful group manager

Recruiting on LinkedIn

• Best practices from larger employers in effective job postings and outreach
• How to succeed in true engagement with candidates
• Harnessing your recruiter personal brand on LinkedIn
• Viewing recruitment as sales to win

Effective Job-Seeking on LinkedIn

• Envisioning a career change
• How to create an engaging profile for targeted recruiters
• Live walk-through: how to Job Search, Save Jobs, Make a JobList, connect with HR managers and remain active in current job boards

Managing an effective Company LinkedIn Profile

• Best practices for an engaging and interactive Company Profile on LinkedIn
• How to gain followers and connect with them to drive business relationships
• Examples of strong Company Profiles 
• Social media rules for companies using and administering company pages
• The role of the Company page admin and rules to put in place for employee followers of your Company page

Advertising on LinkedIn

• Pinpointing opportunities to deliver highly targeted advertising on LinkedIn
• Examples of effective types of LinkedIn advertising
• Live advertisement creation
• Enhancing Company pages for genuine lead building

Daily LinkedIn Marketing

• Typical LinkedIn Marketing plan
• Best practices for supporting networks and status updates
• LinkedIn and Twitter marketing
• Do’s and Don’ts of using LinkedIn on a daily basis
• LinkedIn Sales through Profile Organizer, LeadBuilder, Inmail, and the LinkedIn Open network
• Sample invite and reply messaging

Using LinkedIn for International Expansion

• Global opportunities for expansion via effective LinkedIn Marketing and Strategic Planning
• Examples of global connectivity and relationship-building that lead to direct sales
• Review of strong international Groups and break-down of countries that are leading the way in LinkedIn marketing 
• Steps on how to involve your personal or company brand in the global market

Leveraging LinkedIn for Your other Marketing Activities

• How LinkedIn can be leveraged to support other online and off-line marketing and sales efforts
• Review of the LinkedIn-Twitter marketing connection
• LinkedIn and Personal Branding offline
• LinkedIn relationship development in the real world
• LinkedIn and your website
• Linkedin and your Blog
• LinkedIn and Google+
• LinkedIn and Youtube
• LinkedIn and Online PR

What's Included

• Pre-class Survey
• Presentation
• Q&A
• Workbook for In-class Exercises

Note: Bring a valid ID upon building entry.