StartUp Marketing: Create A Unified Voice

Marketing is the fuel that drives awareness, sales and growth. Whether bootstrapped or well-financed, a startup should have a marketing plan in place from the very beginning.
But where do you start and how do you make it strategic, cohesive and tactical?

In this class, students will begin by learning about the main categories of the marketing process, and the fundamental concepts and skills contained within each. We will explore the areas of research & analysis, branding, strategy and tactics to discover the important steps in building an integrated plan. We will cover topics such as positioning, creating a compelling and distinctive identity, setting goals and creating a strategy, and amplifying your message.

This class is for those who are just beginning to conceptualize a new business and need a path, or for those who already launched but need to improve existing strategies and make stronger marketing decisions.

Takeaways

• Why is marketing important and how does it fit into startup growth?
• Basics of marketing process, and how different categories inform and support other areas.
• Basics of channel strategy (tactics) and how to evaluate which areas to prioritize (some discussion around budgeting)
• Key points about crowdfunding

Prerequisites & Preparation
Students should be prepared to answer: What marketing challenges they are facing OR one marketing question they hope to have answered.