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General Assembly @ 10 E 21st St, New York, NY
Content strategy is a multidisciplinary mash up, a winning blend of marketing know-how and publishing best practice. Put simply, the job of a content strategist is to find the content sweet spot, somewhere between audience interests and brand objectives. Takeaways In this 90 minute class students will learn: Part 1: How to think like a marketer What is content marketing/strategy Why content marketing works Who is your audience...
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