Familiarize yourself with a few basic concepts of marketing. Have you heard of the 4Ps? The 5Cs? This discussion will allow you to choose how you position your business in the market, now and in the future, in a way consistent with the vision you have already articulated for your business.
Additionally, the instructor will introduce you to the 4Ds of marketing, a new approach that connects design thinking with business management. Learn to distinguish between clients you should or should not keep and devise mechanisms that will rid your business of disadvantageous assignments.
NYSID
School Notes:
As an academic institution of higher learning, NYSID cannot put a Purchaser’s name (or contact information) in the Student field if they are not the student taking the course. Before booking this class, please make sure you are the Student attending the course and are using your Student information on both the Purchaser and Student field in the enrollment details. Please note enrollments not having the Student information on both fields will have to be canceled/not accepted.