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General Assembly
Upcoming Classes in NYC
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Apps Unlocked
General Assembly @ 902 Broadway, New York, NY
This class will explain and examine the ins and outs of creating apps from a non-technical viewpoint, not aimed at programmers, but instead at anyone who wants to turn their app dreams into a reality. Have an idea that could be the next Angry Birds? The next Flipboard? What is really needed to build an app? How much does it cost? How do you get started? This class is taught by Paul Canetti, former Apple employee turned freelance app designer turned...
Intro to Crafting Content Strategy
General Assembly @ 902 Broadway, New York, NY
Understand your ideal new customer path and how you can engineer it for emotional and transformational experiences as well as conversion. Get real-time feedback on your CX and content (messaging, medium, and sequence). Craft a strategic plan for your content/editorial calendar that feels cohesive instead of ad hoc. Develop a system for how to bake in emotional touch points even if you sell decidedly unemotional products, be they software or scissors....
Positive Design Workshop
General Assembly @ 902 Broadway, New York, NY
Understand positive psychology and its benefits.Learn how to apply positive psychology to the design process. Be able to move forward in a design. Understand how to create healthier, more functional relationships with stakeholders and team member. Feel comfortable creating metrics and methods to design and evaluate a design using tenants from positive psychology. Applying tenants from positive psychology to the design and evaluation process can...
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Understanding Dashboards and Metrics Displays
General Assembly @ 902 Broadway, New York, NY
This class will serve as a practical guide to create useful, informative, actionable dashboards and real-time metrics displays. Businesses are storing more and more information, yet struggle to analyze and make decisions off of this new data. Effective data visualization is the easiest, most efficient way to identify and communicate the key insights that are hidden in the numbers. Takeaways Learn to pick the right metrics/key performance indicators...
Sustaining Startup Culture in the Face of Big Changes
General Assembly @ 902 Broadway, New York, NY
Join us for a conversation with founders and leaders from Behance, Tumblr, Birchbox, Etsy, Adobe and others who will be sharing their thoughts on guiding a team through challenging and unpredictable times. How do you keep up the momentum of your startup culture during new phases of development? Share your experiences during our Q&A session and hear from those who’ve helped their teams thrive. Culture Amp The first People Intelligence platform....
Design Thinking: Beyond the Bounds of Your Own Head
General Assembly @ 902 Broadway, New York, NY
This class aims to extrapolate some of the claims Design Thinking makes about the externalization of ideas and “getting out of your head". Design practices that seek to externalize ideas—such as empathy mapping, sketching, prototyping, concept mapping, etc.—are rooted in the idea that thinking happens outside the head, which is based on earlier work within psychology, cognitive science, and philosophy. This class aims to bring these connections...
Need to Know: Evaluating Startup Ideas
General Assembly @ 902 Broadway, New York, NY
You'll learn how to develop a product people really need by uncovering these needs well in advance. Before you write one line of code, before you hire a large team, before you take a big risk, you'll learn how to evaluate if people need your product through three activities to learn from your future customers. Many startups and businesses are being founded based on a hunch, a judgment call, incomplete information, and faith-based hallucinations...
Magnetic Networking: Attracting Inventors, Jobs Client
General Assembly @ 902 Broadway, New York, NY
Networking is more than just memorizing names and throwing out business cards. In this class, you’ll learn how to create meaningful and lasting connections that help you expand your network and your influence. Beginning with the basics of networking, you’ll discover the five key elements of magnetic networking as well as what specific follow-up actions you can take to reinforce your initial interaction. You’ll also get facilitated networking...
Data Visualization for Business: Understanding Dash
General Assembly @ 902 Broadway, New York, NY
Businesses are storing more and more information, yet struggle to analyze and make decisions off of this new data. Effective data visualization is the easiest, most efficient way to identify and communicate the key insights that are hidden in the numbers. This class will serve as a practical guide to creating useful, informative, actionable dashboards and real-time metrics displays. Takeaways: Learn to pick the right metrics/key performance indicators...
Investing Using Online Platforms
General Assembly @ 902 Broadway, New York, NY
How does one manage an overall portfolio. What is the importance of allocation, and finding the right people to invest with. How to start investing in stocks- what communities are there, education tools, news feed, and investing alongside professionals. How to invest in Real Estate- a look at the rise of crowd funding platforms- Fundrise, Realty Mogul How to invest early stage startups without deal flow and expertise- Angel List Syndicates ...
Hooked: How to Build Habit-Forming Products
General Assembly @ 902 Broadway, New York, NY
Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has constructed a practical framework for designing better products. The framework gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior. Nir will share the tactics companies like Facebook, Pinterest, Instagram, Whatsapp, and Twitter use to drive engagement. Takeaways Participants will learn: The common...
Startup Law Workshop for Beginners
General Assembly @ 902 Broadway, New York, NY
If you’re an entrepreneur, freelancer, or small business owner without a law degree, the thought of tackling contracts, negotiations, and other legal issues can be more than a bit intimidating. In this class, you’ll learn some tricks of the trade to help you improve your negotiation skills and make it easier to close deals, get paid on time, run effective meetings, put together contracts, and much more. Be able to practice your negotiating...
Business Ops Workshop
General Assembly @ 902 Broadway, New York, NY
Whether you’re a founder of a startup or an early-stage employee, an initial focus on business operations by you and your co-workers can improve your company’s ability to scale and inform management’s decisions. In this workshop, you’ll get an overview of inexpensive, scalable business ops tools that every early-stage team can use through their growth phase. Learn how to create a solid financial reporting foundation that can scale. Understand...
Sales Blazer: Panel with GA, Twitter and Reddit
General Assembly @ 902 Broadway, New York, NY
Do you need to increase sales? Can’t manage the leads you have? Do you find social media to be a burden rather than help? Do you need your salespeople more productive? Do you just want to keep up to date on the coolest, newest stuff out there? If you said yes to any of these questions, this event is for you. In partnership with Sales Blazer, we are hosting a two-hour live session with sales experts from across the nation. Join...
Scaling Sales Development with Sales Hacker
General Assembly @ 902 Broadway, New York, NY
In cities around the world, Sales Hacker Series is reinventing the industry by bringing together salespeople and team leaders in an exchange of ideas and strategy over pizza and beer. Common challenges are debunked and antiquated practices are modernized by experienced speakers through actionable tips and strategies the audience can put to use that very night. We invite you to speak at our next Series Event on the topic Scaling Sales Development...
Getting More with Google Analytics
General Assembly @ 902 Broadway, New York, NY
This class will take students through several practical examples and some processes to learn how to generate actionable insights from your reports to; improve key pages, focus on search terms or keywords that send you visitors and ultimately increase the conversion of visitors into customers. Takeaways Guidelines and Tips for Google Analytics Implementation Process Following the "3A Framework" to obtain a "3D View" of your Website data How to...
Getting Started on Etsy
General Assembly @ 10 E 21st St, New York, NY
Have you been thinking about starting an Etsy shop? Come start your shop with the help of an experienced Etsy seller with an Etsy developed curriculum. Discover the top tips that can contribute to getting your first sale faster. This interactive, two-hour workshop covers coming up with a shop name, understanding how to get items found in a search, and what you can do to create buyer confidence and make that first sale. You will leave with your shop...
Mindfulness for Hustlers
General Assembly @ 10 E 21st St, New York, NY
What's the key to staying calm when you're in hustle mode? How do you get a good night's sleep when your mind won't stop talking at you? How do you stay present, focus on what matters, and build meaningful relationships with people you care about? In this workshop, you'll learn a practical approach to staying calm, being focused, and handling stress. You'll love this workshop if you've wanted to know more about meditation and mindfulness but weren't...
Get A Mental Six-Pack
General Assembly @ 902 Broadway, New York, NY
Anxiety, worry, beating yourself up... These are forms of “mental fat" -- redundant, unproductive thinking that slows you down. As a start-up entrepreneur operating in an environment of relentless change and uncertainty, mental fat is a luxury you can’t afford. In this interactive presentation by Renita Kalhorn, a mental toughness coach who mentors Navy SEAL candidates, you'll learn the three steps to a lean, agile mindset: OVERRIDE your biology...
Lean Startup: Beyond the Hype
General Assembly @ 10 E 21st St, New York, NY
Building new products is filled with uncertainty. Lean startup presents a framework to navigate that uncertainty to learn what works, and what needs to change if you want your product to get traction. In this class, you’ll not only learn about lean startup and the methods that come with it, you’ll also be able to start applying new strategies that prioritize learning and doing the right things at the right times as you create successful new products...
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