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General Assembly
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General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Introduction to Agile Development Using SCRUM Framework
General Assembly @ 902 Broadway, New York, NY
Scrum is an agile framework used for creating products, by learning how to apply Scrum to project management, you can deliver valuable products on time and under budget. Scrum is also something that can only be learned by doing, so in this workshop you’ll learn the Scrum framework through practical exercises reinforced with light theory and real-world examples. Takeaways Define and describe the principles of the Scrum framework Define...
Agile Marketing
General Assembly @ 10 E 21st St, New York, NY
Agile marketing is no longer a buzzword but instead a proven practice that helps brands and startups accelerate speed to market, boost conversion rates and improve customer engagement. Applying lean and agile methodologies to an organization’s current or new marketing initiatives helps to improve ROI and increase an organizations ability to adapt to changing market conditions. This Agile Marketing workshop will dive into the fundamentals: what...
Outsourcing & Managing Software Development
General Assembly @ 902 Broadway, New York, NY
Whether you're outsourcing or hiring your own development team, this three-hour workshop will run you through key skills required to find and retain a great developer, to specify the software efficiently and to manage the software development process effectively. This includes having consistently have release-able code that continues to improve, but that is always ready to launch at a moment’s notice. Takeaways Learn how to tell how great a...
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Finding Your Passion
General Assembly @ 902 Broadway, New York, NY
Who is this workshop for? People who want to or are making a career change -Students or graduates who are entering the job market -Professionals who want more meaning in their work or their lives outside of work Come and learn strategies for finding and living your passion! Takeaways Meditation Techniques -Personal Meaning Statement -Real case examples of people living their meaning -Reflective exercises to take home and apply ...
Introduction to Digital Advertising
General Assembly @ 902 Broadway, New York, NY
This is an introduction level course for the content creator or businessperson who is wondering what all of those three-letter acronyms in the digital advertising industry mean, wants to understand how a company like Google or Facebook works, or what native advertising really means, among other introductory level concepts. Here are the topics we'll be discussing: How does a website that doesn't charge its readers and consumers directly make money?...
Sell Yourself: Impromptu Pitching Workshop
General Assembly @ 902 Broadway, New York, NY
At some point in your professional career, you will likely be called upon to communicate your personal values or the value of your ideas with little or no time to prepare. Knowing how to think communicate in an impromptu manner can be the differentiator that leads to catching the interest of an investor, a future key employee, or a recruiter for your dream job. In this workshop, you’ll learn strategies to effectively express the value of...
Starting up Smart! A Legal Foundation for Entrepreneurs
General Assembly @ 10 E 21st St, New York, NY
In this three-part series, top lawyers and startup experts will walk you through the legal aspects of launching a successful business. They will demystify business formation, explain how to protect your intellectual property and discuss fundraising options for startups. Making the right legal decisions as you establish your company early on can save you significant time and money down the road. Whether you have questions about the tax implications...
Tactical Customer Interviewing
General Assembly @ 10 E 21st St, New York, NY
The obvious part of developing a new product is how you’ll build it. The not-so-obvious part to be considered is should you build it. This workshop aims to help you deconstruct your idea down to its core assumptions, using customer interviews to test the validity of those assumptions. Together, we’ll explore: Why a healthy dose of skepticism can be instrumental in product success Two psychological concepts that are the leading causes of startup...
StartUp Marketing: Create A Unified Voice
General Assembly @ 902 Broadway, New York, NY
Marketing is the fuel that drives awareness, sales and growth. Whether bootstrapped or well-financed, a startup should have a marketing plan in place from the very beginning. But where do you start and how do you make it strategic, cohesive and tactical? In this class, students will begin by learning about the main categories of the marketing process, and the fundamental concepts and skills contained within each. We will explore the areas of research...
Content Marketing & SEO For Businesses:1st 10K Visitors
General Assembly @ 10 E 21st St, New York, NY
Content marketing is the leading driver of visitors, leads and sales for some of the most successful businesses today. In this class, you’ll learn how to create content that drives targeted traffic to your website by ranking for high value keywords on Google. By the end of the class, you’ll know how to establish a content marketing funnel that converts visitors into leads and paying customers. This class is perfect for Business Owners, Marketing...
Effective Management And Leadership
General Assembly @ 10 E 21st St, New York, NY
While each industry and company has nuances, being an effective and successful manager requires a specific set of skills that you can identify, acquire and practice. These skills are different than the skills you used as a member of that team. As a manager, there is the added dynamic of being a leader of your team while simultaneously being a member of your manager’s team. Being a manager has many challenges. Understanding the multiple roles...
Hella Good Content
General Assembly @ 10 E 21st St, New York, NY
FACT: People now have a shorter attention span than goldfish! So how do you, as a content creator, grab people's attention? How do you get people to share the content you worked so hard making, instead of having people swipe past it? In this workshop, you'll learn the 3 factors that go into making not just good content, but HELLA-good content. Through hands-on group exercises and discussion, you'll leave the class with a simple action plan...
Uncovering & Amplifying your Offline Profile
General Assembly @ 10 E 21st St, New York, NY
Course name: Uncovering & Amplifying your Offline Profile in an Online World In this 2-hour workshop, Christina Pantin interacts with the audience to reflect on, and reveal, professional strengths and define and distinguish their profiles. Using a journalist’s “nose for news”, and a corporate executive coach’s experience, she asks the critical questions that lead to crafting a set of personal messages, piecing together a narrative,...
The Art of Conversation
General Assembly @ 10 E 21st St, New York, NY
What does it take to navigate small talk towards deeper, more significant topics? How do you gracefully exit from monotonous or unwanted conversations? How do you organically grow your professional network? In this workshop, we’ll explore the many ways to feel more confident engaging with strangers and forging deeper relationships with existing personal and professional contacts. We’ll delve into the dynamics of conversations of all varieties,...
Content Creation Crash Course
General Assembly @ 10 E 21st St, New York, NY
In this workshop, you'll learn how to create content for Facebook, Twitter, Instagram, YouTube and Stories to convert your followers to readers, clients and brand evangelists. We'll discuss the best ways to create content, what works and what doesn't, how to figure out what works for YOU by reviewing the free insights and analytics available to you on every platform and how to structure an editorial content calendar that allows you to automate...
Customer Value Management Workshop
General Assembly @ 10 E 21st St, New York, NY
Join GA for a Customer Value Management (CVM) workshop, a customer-centric framework and methodology developed to understand the drivers of customer value. Product Managers, Marketers, and Designers will come away with a uniquely fresh, powerfully actionable, and awesomely straightforward framework and methodology to understand what makes their users tick. Takeaways: Capture strategic customer data and put it into a context that translates into...
Creating a Stellar Performance Review Policy
General Assembly @ 10 E 21st St, New York, NY
Course Name: Creating a Stellar Performance Review Policy for Your Team Want to get the most out of your employees? Feedback is critical. This class will get you organizing and automating feedback in your organization through the development of a strong, clear performance review policy. Takeaways: Create a solid outline for your organization’s performance review policy, leave with resources to help you give better feedback. Prereqs & Preparation:...
Intro to DevOps Guiding Principles
General Assembly @ 10 E 21st St, New York, NY
This course will provide an introduction to DevOps and provide insight into how DevOps can improve your business. We will look at the split between dev and ops and the conflict between speed and agility and how DevOps can help you address both. We will examine how DevOps impacts all aspects of your business from people to process to technology. We will also look at some of the core tenants of DevOps and the ways in which these can be implemented....
Better Design with Paper Prototyping and Testing
General Assembly @ 10 E 21st St, New York, NY
You know what you want when it comes to designing your site, your web app, your anything, but what about your users? User experience is at the heart of building a successful product. In this class, we'll explore the full potential of paper and rapid prototyping and how they can help in explaining and optimizing your design ideas. Get your post-it pads ready, this interactive and hands-on class which will see you building upon your ideas through...
Bootstrapping PR for Start-Ups & Entrepreneurs
General Assembly @ 10 E 21st St, New York, NY
After spending months creating and executing a business plan, you've managed to score your first couple of sales. Now, you're faced with the daunting challenged of getting your business in the news, and spreading your 'who, what, where, why and when' with the world so that you can increase the amount of traffic to your website, and attract new customers from all different channels. With no idea of where or how to start, this can often seem like a...
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